NYTimes.com: During the depths of the recession in 2009, leaders of Signature Theater Company had a showy selling point in their pitch to raise $38.5 million to build a new home: models of the 70,000-square-foot complex by a star architect, Frank Gehry. Yet Signature, a respected but frills-free Off Broadway nonprofit, lacked a grand space in which to show the models and to entertain prospective donors.
Tuesday, January 31, 2012
Signature Theater Opens New Home in a Frank Gehry Building
NYTimes.com: During the depths of the recession in 2009, leaders of Signature Theater Company had a showy selling point in their pitch to raise $38.5 million to build a new home: models of the 70,000-square-foot complex by a star architect, Frank Gehry. Yet Signature, a respected but frills-free Off Broadway nonprofit, lacked a grand space in which to show the models and to entertain prospective donors.
The signature theater sounds like a great place. It’s always cool to hear about a theater that is prospering. I think this article really shows how having the right connections and getting people to rally behind a good cause can make all the difference in a theater. It’s kinda shocking how many big names they could get behind this theater. I am curious to see what they are capable of with this much support and ideas coming from there resident writers and Julliard.
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