Off Broadway Looms Larger for Hits

NYTimes.com: "Any television executive knows that the big money is in reruns: Hit shows like “Seinfeld” and “Star Trek” keep raking it in long after the writers penned their last scripts. Now a group of theater producers is putting a twist on that business model, taking long-running Broadway hits and moving them Off Broadway to test if they can live on in rerun mode, where costs are lower and the profit potential is significant.