Working in the Theatre - Developing Musical Theatre - April, 2010

American Theatre Wing: The development and production of musical theatre was the focus of the discussion with our panel of producers - Sue Frost, Robyn Goodman, Paulette Haupt and Scott Sanders. They talk about what attracts them to a project; if playing on Broadway is the ultimate success for a show; whether going out of town is helpful, or necessary, for a new show; the impact of audiences on the show; dealing with critical reviews that remain on line when trying to get a show launched; the difficulty of closing a show or halting a show in development; and advice for young producers who want to develop musicals.