Monday, February 12, 2007
PRG Uses Theatrical Technology At Detroit Auto Show
Live Design: "PRG drew on its vast experience with theatre and other staged events for scenic and lighting innovations that helped draw crowds to exhibits for Hyundai, Jeep, Chrysler, and Dodge at Detroit’s recent North American International Auto Show (NAIAS). PRG also provided lighting and rigging for press events for other top automakers at the expo, which ran January 7-21 at the Cobo Hall."
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1 comment:
this is really cool because they took something often done in theaters, but had to partially redesign elements of it to match the new weight loads and design limitations of the tradeshow. this is a great example of the common theatrical effects making their way into other markets.
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