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Tuesday, December 05, 2006
High Fidelity to Offer Opening Night Rush Lottery
(BroadwayWorld.com): "The producers of the new Broadway musical High Fidelity have announced they will have 13 $26.25 rush tickets available for the opening night of High Fidelity on Thursday, December 7th. Cards will be available starting at 3:30pm, for a 4:00pm drawing on opening night - Thursday, December 7th - in front of the Imperial Theatre (249 West 45th Street). Opening night curtain is set for 6:30pm. There is a limit of two tickets per person - these tickets are located in the 1st row of the orchestra, the winning party must supply photo ID, and tickets must be paid for in cash."
Books become movies become musicals become... The interesting thing is that this book was written by a Brit, but the film was scripted, directed and produced by Americans, and now it appears that America has taken it one step further with a Broadway production. Okay, I'm not a critic of musicals - but I am a critic of the fact that for some reason we cannot just pick up a great book and read it. And if the movie was not enough to encourage readership, a broadway musical will certainly not do it. Why must art compete with art? Why do we constanly have to choose between art forms?
ReplyDeleteHaving a choice is the AMERICAN way. So is exploiting an art form for more money. You can't hate on people for trying to make a buck on what already has proved successful; it is a model of business that has been repeating itself for decades. Will the show work, maybe so, maybe not....but let the audience decide.
ReplyDeletepost about the AMERICAN way was mine...I suck at this posting thing...
ReplyDelete-J Bogush
I applaud the effort of High Fidelity's producers to not only encoureage ticket sales but to add an additional element of excitement to the show's opening night. It is, without a doubt, a promising method for producer's to drive traffic without comprosing the integrity of theor product; in fact, one can argue that it increases the allure of the whole ticket expereince - will I or won't I? Gosh I hope I do... teh adrenaline has been built up and is maintained right through the show's open.
ReplyDelete--Jeremy Tick