Arts Management and Technology Lab: For many years, the gaming industry has successfully adopted and utilized immersive realities like virtual reality (VR). As this technology continues to adapt and improve, more industries are willing to explore the possibilities of VR. The entertainment industry has begun to expand its VR integration from gaming to film, theatre, and music.
Should the music industry go virtual? I think absolutely not because music is such a spiritual force that was meant to be experienced live since we discovered it. We as homo sapiens discovered music through playing it live, and live performance holds such a strong power not only on the side of the viewer but also of the creator. Pre-recorded music does rule the world currently and is the primary way we consume music, and live recordings whether in video or just audio format can certainly be impactful. But i think it would be an absolute scam for people to sell vr concerts to people when they could be seeing the music live instead. I think amaze VR’s technology and VR concerts could be interesting ways to make concert viewing more accessible to people, but I still think it is a bit of a scam. Vr concerts could be great for kids, or people that are unable to feel comfortable in concerts but it all feels very supernatural/end of the world/dystopian. But then again, to each their own!!
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