www.rollingstone.com: When the brain trust behind Rolling Stone Presents: Amplified, the Immersive Rock Experience first came together, they faced a gargantuan task. Not only did they need to comb through seven decades of rock history and create a powerful narrative that would appeal to visitors of all ages, but they had to find a way to utilize the cutting-edge technology of the Illuminarium Las Vegas at AREA15, including the world’s most advanced 4K projection, 3-D audio, in-floor haptics, and 10,000 square feet of immersive space, where even the floor is a screen.
This sounds so freaking cool. I actually want to go so bad. As a person whose favorite genre of music is rock, this is so up my alley. I loved reading their goals for this experience, and what they wanted to not do when they were in the design phase. It was also interesting to hear that it spans across many decades of rock. These are the types of experiences I would love to be a part of creating. Immersive experiences are really fun and so rewarding, and I really love the idea of being able to step into the world you’ve created, rather than just viewing it from a distance. And music is just one of those things that’s euphoric in a way, where you don’t have to engage every single one of your senses to feel out of body. I love that music is so powerful in that way and I love that the creators of this realized this and are amplifying it.
ReplyDeleteThis seems like such a daunting endeavor because of the long and complex history of rock and roll. I feel like this would be something that would be really hard to get right comprehensively and that the history of rock and roll is almost a super sacred one because of how much it has influenced society and the notoriety of the rock industry. I would really want to go experience this immersive experience because it just seems super super interesting and I want to hear the sound design and how they related everything to each other and how they portrayed the history. Even though this is such a huge project, it must feel insanely good as a designer to know that you got it right and made it happen. I feel like often when representing history, it is hard to get the right balance between accuracy and artistry without boring the audience or making them mad because it wasn’t accurate.
ReplyDeleteI absolutely love it when entertainment venues chooses to go outside of the box and do something truly grand, this rolling stone experience sounds truly astonishing and I would love to experience something like this one day. A show this immersive must of took a lot of designing and programming (and lots of money) but it must of been a truly memorable show.I love 4d theatre spaces for this same exact reason, being immersed by not only what’s on the screen that’s right in front of you but the things going on around you that are triggering the rest of your sense. The 3d audio, the seat haptics the different curated smells all combine with what’s in front of you to make a super immersive moment that keeps you hooked for the entire duration of the showing. That experience kinda reminds me of the rolling stone experience being described here
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