latimes.com: After a year of singing the blues in 2010, concert and ticketing giant Live Nation Entertainment Inc. had cause for a modest celebration, posting a 6% uptick in revenue and narrower losses in 2011 despite a tough global economy. Propelled by strong sales of concerts from Jimmy Buffett, Van Halen, Roger Waters and others, the Beverly Hills company on Thursday said sales for the year that ended Dec. 31 were $5.38 billion, compared with $5.06 billion in 2010.
Saturday, February 25, 2012
Live Nation: Still losing money, but not as much
latimes.com: After a year of singing the blues in 2010, concert and ticketing giant Live Nation Entertainment Inc. had cause for a modest celebration, posting a 6% uptick in revenue and narrower losses in 2011 despite a tough global economy. Propelled by strong sales of concerts from Jimmy Buffett, Van Halen, Roger Waters and others, the Beverly Hills company on Thursday said sales for the year that ended Dec. 31 were $5.38 billion, compared with $5.06 billion in 2010.
I feel like the concert and live music sector of marketing and management is one that fluctuates quite a bit. I imagine it must be an entire science to price tickets for performers who are going in and out of popularity constantly in today's crazy world of diverse tastes in popular music. A neighbor of mine back home works for LiveNation and always talks about how interesting it is working in the business. Hopefully LiveNation plays its cards right this music season of 2012.
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