AccessAtlanta: "From all-nighters at the High Museum to martini mixers at the Fernbank Museum and video game-inspired music at the Atlanta Symphony Orchestra, many arts groups are aggressively courting a younger demographic with hopes they will become not only patrons, but donors."
I supposed it speaks something to the level of research that newspaper reporters do that concepts that have existed for 3-5 years in other parts of the country are considered "new". The Go Game in San Fran has been running the Game for 3 years. And within the last 5 the L.A. Symphony had an evening conducted by a leading computer game sound composer, playing his most memorable pieces.
ReplyDeleteThe target demographic that is willing to spend on the arts are the college degree holding 45+ women. Trying to get the under 35 crowd is a nice idea, but it does take creative marketing to grab our attention. Parties are always good, and there is nothing more than booze required to make us open our wallet.
ReplyDelete- Julie
the only problem with trying to attract a younger crowd is they may be interested but may not have the money to invest. its a good long term idea, because if you get people interested when they are able to invest they will.
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