jezebel.com: In 2006 Dove was on a mission to show the world “real beauty.” As part of an ongoing campaign to make women feel comfortable in their own skin, the company released an ad showing the labor-intensive process of transforming a woman into a model. In sped-up time, her fresh face gets covered in makeup, her hair is curled into perfect ringlets, and photographs are taken. The real fun begins as she is photoshopped into digital perfection: her neck becomes elongated, her face gets thinner, her eyes widen. “No wonder our perception of beauty is distorted,” the ad concludes, like a somber anti-smoking PSA.
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