Monday, January 16, 2017
The circus is dead. Long live its successors
www.themeparkinsider.com: Feld Entertainment announced today that it will close the Ringling Bros and Barnum & Bailey Circus this spring, bringing to a close a 146 year run. Circuses were one of the progenitors of the themed entertainment industry, so it's well worth a moment for fans of theme parks to think about what the passing of the most famous circus in America might mean for the industry.
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As with anything, evolution is present in this situation. The article does a good job of explaining briefly why the traditional circus is not able to keep up, and I agree. It does not help, that there is continued exposure of abusive practices used by entertainment groups such as themed parks, and yes, circuses. I also agree that there is a change of audience. As technology advances, audiences are not as impressed with watching animals, but want to see epic feats. This is one reason I feel cirque du soleil has been able to grow it's success rate. Along with feats of gymnastics, cirque incorporates the latest technology as is ever evolving, ever keeping audiences hooked with stunning lighting,design, and spectacle. Diverse music is also something that cirque has incorporated. In order for the cirque to survive, it needs to evolve to its audience. Sadly, if there is nothing new, audience members will grow weary and move on to something else. In our world where technology has a firm hold on our attention, it is as critical as ever that we evolve entertainment to keep up.
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