Inside Ford's Drivable 'Escape the Room' Experience

www.eventmarketer.com: With its sights set on millennials, Ford in partnership with the I Love New York campaign, from June 24-26 offered New Yorkers a chance to participate in a groundbreaking automotive experience that blew the top off of traditional ride-and-drive events. Using Manhattan’s 35,000-square-foot Moynihan Station as its playground, the brand unleashed the first-ever drivable ‘Escape the Room’ event to 1,000 eager players for an immersive group gaming experience. EM hopped into the driver’s seat to get a firsthand look at this mind-bending adventure.