This Is The World’s Ugliest Color

collegecandy.com: Different colors can create innumerous associations, but only one color has the power to “minimize appeal” and “maximize perceived harm.” Researchers have pinpointed the world’s ugliest color – and it’s been described as ‘dirty,” tar,” and even “death.” Pantone 448 C, also called “opaque couché,” may appear awful, but this color actually has an important mission to do.