The Hot Seat: Alex Calle

InPark Magazine: The year was 2009, and I was out of work. In a second-hand bookstore, I found a 1998 edition Local 800 Art Director’s Directory and recognized an opportunity. I went straight home, wrote out a pitch and started making calls. The book was about 150 pages, but I was determined, so beginning at “A,” day by day I made my way through the list. By the 50th call, I had my pitch down to about 20 seconds… just enough to get my future employer to say “Yes.”