Thinkwell Group Publishes Third Annual Guest Experience Trend Report

Lighting&Sound America Online - News: Thinkwell Group, a global experience design and production agency specializing in the creation of theme parks, major attractions, live events, and museum exhibits around the world, announces the findings of their third annual nationwide survey analyzing the behavior and purchasing decisions by guests at location-based entertainment venues in a white paper report titled "Intellectual Properties & The Branded Experience." The 2015 Thinkwell Guest Experience Trend Report focuses specifically on consumers' experiences at family-friendly location-based entertainment venues and explores whether infusing these venues with an intellectual property would increase the amount of time and money spent there by visitors.