CMU School of Drama


Friday, May 08, 2015

Group Tour Interest in Decline: Why Museums Should Invest Elsewhere

Know Your Own Bone: Many visitor-serving organizations increasingly bemoan the challenges associated with the leisure group tour market. (This being a different attendance category – and revenue line item – than school groups.) Typically, visitor-serving organizations have salespeople dedicated to the process of soliciting tour groups. In other words, their job is to get group business.

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