CMU School of Drama


Monday, May 11, 2015

Dynamic Pricing Lets Broadway Escape… The Insanity Zone.

Shubert Ticketing Blog: “Insanity: doing the same thing over and over again and expecting different results.”

This definition could explain some longstanding ticket pricing practices on Broadway. We all know that there are sections of the theatre—for some nights or some shows—that rarely sell at full price. Some of these seats might sell at a discount price or for half-price at TKTS.

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