How Cirque du Soleil Provided the San Francisco Giants with a High-End Customer Engagement Event

www.bizbash.com: The San Francisco Giants are known for many things, including their World Series championships and their loyal fan base. However, few know about the Giants' client-appreciation strategy. How do the San Francisco Giants give back to their most valuable clients?

As one of the longest established professional baseball teams, each Giants game is a source of excitement and inspiration. How can an organization renowned for its on-field talent create a customer-appreciation event that meets and surpasses the expectations of its most fervent fans? During last year's holiday season, the Giants' Client Relations team accepted this challenge.