CMU School of Drama


Tuesday, January 13, 2015

Help Us, Princess Leia: Inside The Quest To Make Holograms Mainstream

Fast Company | Business + Innovation: "This is what everybody’s talking about," Ryan O’Toole whispered.

It was an unseasonably cold recent morning in Austin, Texas, and we were standing in the back corner of an office building in an industrial park, staring at a three-foot-tall black box.

O’Toole is the Chief Commercial Officer of Zebra Imaging, one of just a handful of companies in the world working at the cutting-edge of that most sci-fi-seeming technology: holograms.

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