CMU School of Drama


Tuesday, January 13, 2015

Don't Buy What Neil Young Is Selling

gizmodo.com: Neil Young's "high resolution" PonoPlayer goes on sale for $400 today. You shouldn't buy it. The recalcitrant rocker isn't wrong for wanting to reclaim audio quality in the digital age, but in the service of that goal he's peddling junk science, and supporting expensive gear and music files you don't need.

1 comment:

Unknown said...

While this article mainly discusses how the technology behind the Pono player is what is the problem, I think the main issue is with what the consumers ultimately want. They do not want to have another gadget to listen to music when they already have music on their phone, let alone pay four hundred dollars for another device. It just doesn’t really make sense, and think this article really addresses it. While sure, the Pono player may be helpful for the producers of the music to make sure they get the sound they really want, like the article stated, there is a threshold of the noticeable difference that humans can here, and for the general consumer, it just does not make sense to invest in that kind of product. Another part of the issue is that the music industry over the past 15 years has perhaps “numbed” us to what we want to hear. We don’t have the same expectations as recording artists solely because that is not what has been made available to us.