CMU School of Drama


Saturday, December 06, 2014

Cirque du Soleil’s Next Act: Rebalancing the Business

www.cirquefascination.com: The owner and managers of Cirque du Soleil, after seeing their growth prospects wane in recent years, think they have the key to renewed success: less Cirque.

For three decades, the circus giant’s business triumphs mirrored its high-flying aerial stunts, and it became a case study for business school journal articles on carving out unique markets.

But following a bleak outlook report from a consultant, a spate of poorly received shows and a decline in profits, executives at Cirque say they are now restructuring and refocusing their business—shifting some of the attention away from clowns and acrobats, towards other business ventures.

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