Why Calling Yourself a Jack-of-All-Trades Is Bad for Business

Remodeling: You might not believe this, but I don't like upsetting people. However, I need to say something that's going to make a few of you upset. If you are one of the many contractors who start an advertising message with, "We specialize in ..., " good for you. But if you follow that statement with a long laundry list of the things you do, you're not specializing in anything. And it hurts your business.