Tap for Tickets: Why Broadway Going Mobile Is The Ultimate Second Act

Jonathan D. Lovitz: "I just love waiting on line for Broadway tickets," said no one, ever. Equally unlikely to be said is, "I'm really looking forward to spending thirty minutes on the phone with Ticketmaster and paying those completely fair fees." So in a world where we order dinner with a tap, choose our clothes with a swipe, and pick our dates with a pinch, why are we still buying tickets for the theatre the old-fashioned way?