The Producer's Perspective: One of my more popular blogs over the years was this ol’ chestnut from back in 2008 (!) about adaptations on Broadway, and specifically the number of movies being turned into musicals.
I was prepping for a conversation with an agent recently about the challenges of totally original new musicals versus musicals based on something (a book, a movie, a catalog of music, etc., that gives you a marketing head start because of the pre-existing brand), so I decided to dig a little bit deeper through the annals of adaptation history on Broadway. It’s easy to say things are riskier or have a harder time gettin’ off the ground. It’s another thing to have data to back it up.
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