CMU School of Drama


Monday, April 28, 2014

Lego Doc "Beyond the Brick" Reveals The Company And Community Behind The World's Favorite Toy

Co.Create | creativity + culture + commerce: Lego is having a major cultural moment right now. It recently became the most profitable toy company in the world, the blockbuster The Lego Movie was released this winter, and it seems as though the bricks and minifigures are popping up everywhere: movie posters and album covers are being rendered in bricks by fans; the infamous Ellen Oscars selfie received not one but two Lego treatments; and block versions of nearly every relevant entertainment property exist, including, most recently, The Simpsons. That’s to say nothing of this travelogue of a tiny minifig photographer, which just might be one of the most endearing and artful fan tributes we’ve seen.

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