Franchising Theater and its Implications for Marketing

HowlRound: In non-artistic business settings, the construct of independent entrepreneurs owning their own financially distinct entities of a widely recognizable corporate brand has become increasingly prevalent in a continually corporatized marketplace. In fact, franchising has grown into a business subculture all its own with a copious variety of print and online media offering advice, networking, and new investment opportunities for experienced and beginning franchisees.