Friday, July 26, 2013
Video: MPC NY And Senovva Scan Bodies For Fracture.io Installation
Staging & Rental content from Live Design Magazine: MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, an installation experience for The One Show’s after-party at New York's Bowery Hotel.
The installation allowed guests to enter the digital space, taking 3D scans of pose-striking partygoers to generate abstracted, full-body 3D renderings, with technical production and management by Senovva.
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Wow, who knew that this kind of technology was already here. The 3-D photo booth is a very smart idea, because it allows the people to fully see how funny they can make their body look in a photo. Also the fact that the project was made using some rather simple technology is truly amazing to me. The simple yet intricate structures that were created through this technology may certainly be used someday for a practical purpose, as of right now though we are all content with its current use.
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