Live Nation Teams With Insomniac Events in ‘Creative Partnership'

Billboard: During a panel at his own EDM Biz conference, Insomniac Events’ CEO Pasquale Rotella casually confirmed what his long been rumored: His company will formally partner with Live Nation. Described as a “creative partnership,” the venture will allow Live Nation to access the festival brand's loyal and fast-growing fanbase, while providing the promoter the benefit of Live Nation’s infrastructure and capital.