Thursday, March 21, 2013
Going Once, Going Twice Come for the shopping, stay for the theatre
American Theatre – March 2013: The prevailing hunch about auctions and tag sales is that they are aimed at generating revenue. Generally, they are. But when Philadelphia's Gas & Electric Arts tacked on a tag sale to Cabinet of Wonders: An Impossible History, a Kira Obolensky commission produced in 2009, the company was more focused on extending the audience's experience of the world of the play beyond the play itself—and on appealing to and connecting with new theatregoers.
Posted by David at 3/21/2013 03:26:00 PM