Tuesday, February 05, 2013
FROM THE GREEN ROOM: Dance/USA's e-Journal: Walk into any dance venue at showtime and you’ll see a table or two stacked with logo-stamped tees and sweats, maybe some mouse pads and water bottles. Or there might be a cramped gift shop, its goods stacked and boxed or sequestered behind glass, with a few featured items flapping on hangars. Sales from such endeavors rarely amount to much in the way of profits. But with creativity, resourcefulness, and commitment, performing-arts organizations can turn merchandising into serious money.