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TwinCities.com: In 2007, the Minnesota Fringe Festival printed 110,000 programs to help audiences navigate the annual summertime bacchanal of theater, dance and alternative performance. This year, a mere 5,000 copies of the printed program plopped on the doorstep of Fringe offices.
1 comment:
Tiffany
said...
The internet and social media have really allowed many businesses and events to take off in a way that was not possible before. It allows so much more exposure and information to be readily available at a click of a button, which is a huge advantage for people who are interested in the information. And as the article stated, it also allows interaction and conversations to happen, which seem to really strengthen advertising when done well because it lets the audience/consumers feel more involved in what is happening. However, it also seems like it can distance the audience. So much effort is now put into the social media trend that good old fashioned paper and media advertising has clearly decreased. While for most of the younger generation this doesn't seem like much of a problem, many members of the older generations don't use/like the technology factors, and by trying to shove it at them, it just pushes them away further. And while the executive director of the Minnesota Fringe says that "it's at least clear that cutting back on printed material hasn't hurt us", if they continued with the printed material AND the social media, their results might be even higher.
1 comment:
The internet and social media have really allowed many businesses and events to take off in a way that was not possible before. It allows so much more exposure and information to be readily available at a click of a button, which is a huge advantage for people who are interested in the information. And as the article stated, it also allows interaction and conversations to happen, which seem to really strengthen advertising when done well because it lets the audience/consumers feel more involved in what is happening.
However, it also seems like it can distance the audience. So much effort is now put into the social media trend that good old fashioned paper and media advertising has clearly decreased. While for most of the younger generation this doesn't seem like much of a problem, many members of the older generations don't use/like the technology factors, and by trying to shove it at them, it just pushes them away further. And while the executive director of the Minnesota Fringe says that "it's at least clear that cutting back on printed material hasn't hurt us", if they continued with the printed material AND the social media, their results might be even higher.
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