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Monday, November 21, 2011
Autodesk University 123D Fab! Challenge at the Creative Studio
Between the Lines: Autodesk University attendees have the opportunity to win a MakerBot Thing-O-Matic or other great prizes by using their creativity in the 123D Fab! Challenge.
Despite how expensive Autodesk's products are, I am always impressed with how they choose to promote their products. I have no idea what exactly Autodesk is trying to prove or showcase with this contest, but it's an interesting idea of how to show what can and can not be down with Autodesk's programs. It's a neat idea, but I might be more interested if the project was more open ended rather then a very specific kit that you had to be creative with.
In response to Charley's comment, here's what I think Autodesk is up to: branding and re-constructing their image to reach out to wider audiences, specifically Makers and DIYers. Look at some recent Autodesk stories that have graced the green page this past year: Autodesk buys Instructables.com, Autodesk releases 123d beta, a free 3d modeling software meant to rival SketchUp and now a contest promoting 123d branding through creative reuse where the winner takes home the brain of all DIY shops, an open-source 3d printer. I can understand why Autodesk is trying to expand, they are a business and they want to get a bigger piece of the market. What's interseting to watch is the actions Autodesk is taking to take over the market. It will be interesting to see if it pays off. Not sure a direct attack is the way to win over DIY. Think about it, did Google want that specific market or did they develop Sketchup as an easy to use tool that anyone can use. (Google it seams has a lot of small investments in every kind of software just in case, I suspect Sketchup just happened to work well for them.) It seems to me that DIY don't want to be persuaded, they want to use what's easy and hip. 123d is not easy and I suspect it's through campaign's like this that Autodesk is trying to be hip. We'll see.
I agree with charley, this is too much of "hey here are some letters already CnC'ed for you now do something creative" Id personally be more interested in some kind of contest towards who could come up with something incorporating the 123D logo and then making it using the autodesk drawing. its all besides the point because i just figured out how to properly draw in auto desk but still. with the money autodesk gets for its products they could come up with something better.
This seems like a great contest that they got but come on, it is just putting something together in an interesting way. I am anxious to see what people come up with in this compassion. The first prize being a maker bot seems really cool and interesting. I just wonder what type of people will be entering this and if they will get interesting things as an outcome or is this just a marking thing that they are doing to get people to know about 123D Fab. I just wonder what else 123D Fab does if it a software or something that Autodesk can do for you, I am anxious to see the outcome of this project.
4 comments:
Despite how expensive Autodesk's products are, I am always impressed with how they choose to promote their products. I have no idea what exactly Autodesk is trying to prove or showcase with this contest, but it's an interesting idea of how to show what can and can not be down with Autodesk's programs. It's a neat idea, but I might be more interested if the project was more open ended rather then a very specific kit that you had to be creative with.
In response to Charley's comment, here's what I think Autodesk is up to: branding and re-constructing their image to reach out to wider audiences, specifically Makers and DIYers. Look at some recent Autodesk stories that have graced the green page this past year: Autodesk buys Instructables.com, Autodesk releases 123d beta, a free 3d modeling software meant to rival SketchUp and now a contest promoting 123d branding through creative reuse where the winner takes home the brain of all DIY shops, an open-source 3d printer. I can understand why Autodesk is trying to expand, they are a business and they want to get a bigger piece of the market. What's interseting to watch is the actions Autodesk is taking to take over the market. It will be interesting to see if it pays off. Not sure a direct attack is the way to win over DIY. Think about it, did Google want that specific market or did they develop Sketchup as an easy to use tool that anyone can use. (Google it seams has a lot of small investments in every kind of software just in case, I suspect Sketchup just happened to work well for them.) It seems to me that DIY don't want to be persuaded, they want to use what's easy and hip. 123d is not easy and I suspect it's through campaign's like this that Autodesk is trying to be hip.
We'll see.
I agree with charley, this is too much of "hey here are some letters already CnC'ed for you now do something creative" Id personally be more interested in some kind of contest towards who could come up with something incorporating the 123D logo and then making it using the autodesk drawing. its all besides the point because i just figured out how to properly draw in auto desk but still. with the money autodesk gets for its products they could come up with something better.
This seems like a great contest that they got but come on, it is just putting something together in an interesting way. I am anxious to see what people come up with in this compassion. The first prize being a maker bot seems really cool and interesting. I just wonder what type of people will be entering this and if they will get interesting things as an outcome or is this just a marking thing that they are doing to get people to know about 123D Fab. I just wonder what else 123D Fab does if it a software or something that Autodesk can do for you, I am anxious to see the outcome of this project.
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