CMU School of Drama


Wednesday, June 29, 2011

There's No Such Thing As Bad Publicity: Just Ask Spider-Man

Yahoo! News: "We wouldn't recommend spending $75 million, getting investigated by the New York Board of Labor over unsafe working conditions and ousting your director late in production as the best strategy to find success on Broadway, but it certainly seems to have worked for Spider-Man: Turn Off the Dark. The oodles of worldwide publicity over the troubled production has piqued enough interest, it appears, to lure in curiosity-seeking tourists to fork over for tickets."

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