CMU School of Drama


Friday, March 25, 2011

Pixar's Motto: Going From Suck to Nonsuck

Fast Company: "In a world that is obsessed with preventing errors and perfection, perhaps it's ironic that despite 11 straight blockbuster movies, Pixar cofounder and President Ed Catmull describes Pixar's creative process as 'going from suck to nonsuck.'
That's because Catmull and Pixar's directors think it's better to fix problems than to prevent errors. 'My strategy has always been: be wrong as fast as we can,' says Andrew Stanton, Director of Finding Nemo and WALL-E, 'Which basically means, we're gonna screw up, let's just admit that. Let's not be afraid of that.' We can all work this way more often.

3 comments:

JaredGerbig said...

If only the rest of hollywood would share the same motto! the general well known fact of shit going in is shit going out doesn't seem to register in much of the film and "new media" industry , especially in the united states.pixars format as a company is both innovative and classical. it is a company which shares many new media and computer innovation constructs inside of the old studio setup where everything was done "in house" at the end of the day the films produced by pixar are good films because they make good films they take the time to produce quality over quantity. and most of the industry arent right now

SMysel said...

Pixar has so many productive methods that are of great help in so many situations. Their method messing up first is so helpful, especially to those still in school. Messing up is okay because it is how we learn; it is better to mess up first so that you do not later instead of being afraid to mess up and never improving. Pixar also touches greatly upon internal versus external perfectionism. Like other articles recently published and also as Joe Pino lectured in class, perfectionism that is not simply trying your best at a project can be detrimental. Also, their talk of storyboards reminds me of other lectures given about comic books and how it is all to just tell a story, whether it is theatre, film, comic books, etc. Pixar has so many fantastic lessons to teach!

emilyannegibson said...

Amazing. I love this approach. It's quite reminiscent of theatre, in a way, with the fixed release date and the idea that it's never really finished. Also, the collaboration which is key. I had never read anything like this before, and I don't really know anything about Pixar as a company, so this was a new door. I might be interested in looking into how other similar companies (Dreamworks?) goes through their process. I also wonder why this article was posted at this time. It's cool and informative, but seems kind of random.