Post Gazette: "The name of a movie or TV star at the head of a Broadway cast likely is there mainly to sell tickets -- witness 'Grease' or 'Chicago,' long runs that have exploited marquee power to keep on running.
But this happens less often than you might think. A performer is more or less naked on the live stage, especially in a play as opposed to a musical, and star vanity doesn't welcome that exposure. Conversely, because screen stars have often had their early experience on stage, what may seem like exploiting a famous name often turns out to reveal stage-worthy skill.
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