iSquint.net: "Production Resource Group, L.L.C. (PRG) announced today that it has acquired New York-based Pow! Pix. The acquisition marks PRG’s entry into the rental of post-production equipment and services, specializing in on-site editing for live event and other broadcasts.
Monday, January 24, 2011
PRG Expands into Media Services with Recent Purchase of Pow! Pix
iSquint.net: "Production Resource Group, L.L.C. (PRG) announced today that it has acquired New York-based Pow! Pix. The acquisition marks PRG’s entry into the rental of post-production equipment and services, specializing in on-site editing for live event and other broadcasts.
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3 comments:
As the article points out, it looks like PRG is expanding its operations in a lot of radical directions at once. Just flipping their recent news they picked up a corporate events company in DC, a giant entertainment house in Europe, and now a post-production studio in NYC. My gues sis that the corporate entity of PRG has discovered that their diversified services have made them a one-stop shop for those who utilize entertainment services but don't necessarily specialize in them, such as trade shows. The issue of course is that companies such as scharff-weisberg may not be able to keep up with the same rental rate, but it will prove to be interesting to see how other rental houses far in the next ten years.
Production resource group is surely one of the most powerful entertainment technology companies in the world. since the mid nineties the6y have grown ever greater creating a somewhat monopoly in entertainment technology especially in live performance lighting. this article just shows the widening range of how much this mono0poly will be. PRG has a greater scope ahead planned it will be interesting to see how much of they entertainment tech industry they are able to swallow. its also disturbing top know how large this beast has grown and to know it will keep on growing in the industry i am in
It is undoubtedly known that PRG is a giant in the entertainment industry, with proof of this recent purchase and other directions that it's heading in. However, lest we forget our lessons from history: US Steel and Standard Oil? I hope the PRG executives are careful and don't cross the line. At this point it almost appears that PRG is monopolizing the industry, but I could be wrong.
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