CMU School of Drama


Friday, August 27, 2010

How Do You Measure a Hit?

NYTimes.com: "For the sake of argument, let’s say that “Spider-Man: Turn Off the Dark,” the massive Julie Taymor musical opening in the fall, defies its doubters by earning glowing reviews, blockbuster word of mouth and a rise to the top tier of the box office charts. Not on the level of “Wicked,” exactly, but more like “Billy Elliot.” In other words, it’s consistently grossing somewhere in the ballpark of $1.1 million a week. Does that make it a hit?

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