CMU School of Drama


Wednesday, April 28, 2010

The Secret Key to Building a Franchise's Enduring Fandom

io9: But what makes the fan choose one show over another? What is it about this that earns their love as opposed to that? Why is there a far more robust following for any and all things Firefly, which ran just the one season, than for The X-Files, which ran for nine years, won a bunch of Emmys, and all but founded a network? Why will Lost — despite the fervent viewership devoted to unraveling conspiracy theories and watching sweaty beautiful people — disappear from the fan landscape once the show goes off the air?
One word: Uniforms.

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