Tuesday, December 15, 2009
‘Rain’ Pays 65% Profit as Broadway Shows Fizzle
Bloomberg.com: "If you were lucky or smart enough to invest $100,000 in “A Steady Rain,” the $3 million drama starring Daniel Craig and Hugh Jackman that ended its limited Broadway run on Dec. 6, your 12-week gamble would have returned $165,000 in time for Christmas shopping."
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It just goes to show, you can't predict what will succeed and what will fail. If you could do that then you'd be making money in the stock market instead of working in theater. The article cited examples of shows with big names that did well, and shows with big names that flopped. Shows did well or flopped regardless of type of show, size, star power, or anything else. It all comes down to what the audiences will pay to see.
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