CMU School of Drama


Monday, May 04, 2009

The female advantage

The Boston Globe: "IN THE CUTTHROAT world of business, companies are always looking for ways to increase their profits. They outsource to Bangalore. They endlessly tweak their 'brands.' Some even try to shed their least desirable customers.
(Joel Castillo for the Boston Globe)
Now, a growing number of consultants and corporate leaders swear by a new strategy to boost the bottom line, one that departs from the standard bag of tricks: put more women in charge."

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