Disney Ponders How to Sell ‘Lion King,’ ‘Little Mermaid’ and ‘Mary Poppins’ at Once

NYTimes.com: "With revenues down — in some weeks sharply — compared with 2008, Disney Theatrical Productions has been heavily discounting tickets to its three Broadway shows and preparing a new marketing plan to attract families and others during this economic climate, in which the three Disney musicals risk vying with one another."