Thursday, August 28, 2008
Smells like teen spirit at the National
guardian.co.uk: "For many young people with an interest in the theatre, cost remains a major barrier. The expense - or the perception of expense - can be hugely off-putting. Taking that on board, this week the National Theatre is launching Entry Pass, a new free membership scheme which offers 15-19-year-olds the opportunity to purchase tickets for all National productions for £5."
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2 comments:
I think that the cost of tickets for shows in London is just a part of the picture. It definitely makes the people who were interested in it in the first place have more of an incentive to go. But as the article noted, people (esp. teens) still regard the theatre as a special expensive event. Therefore I cannot really see groups of 15-19 year olds going by themselves. This means that a parent would still have to buy a regularly priced ticket, therefore still making seeing a show somewhat cost inhibitive.
However, as one commenter noted, it will enable the kids who DO have a great interest in drama to go, but the 5 pound initiative will not drum up interest. I am unsure what the main point of the initiative is though.
I think that the movement is a great idea, and if anything, makes the evening that much cheaper. Figure if your going to treat your child to an event, you have to pay for the parking, dinner, tickets, etc... Taking a bite outta one part frees up money to spend else where (like the merchandise counter) as well as increases attendance.
I do agree with arosenbu about not really seeing a group of 15-19 year olds going to the theater by themselves but it could inversely increase family attendance.
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