CMU School of Drama


Thursday, March 27, 2008

Places: With billboards, cities are facing the digital decision

Post Gazette: "Now the outdoor advertising companies have us right where they want us: stuck in traffic or at a red light, facing a digital sign that changes about every seven seconds. At least at home, zombied out in front of our televisions, we get a little programming with our digital ads. With digital billboards, we just get ads."

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