One stage of film's marketing is on stage

Los Angeles Times: "DreamWorks has been building support for its Oscar-gunning adaptation of the stage musical 'Dreamgirls' by paying licensing costs for any noncommercial theatrical organizations (high schools, colleges, community and youth groups and other groups) that wanted to stage the musical. So far more than 50 productions of the show have been performed across the country, in venues including Hackensack, N.J.; Milwaukee, New Orleans and Boise, Idaho."