Thursday, September 28, 2006
Tossing Script for Live Broadcast Could Boost Some TV Ratings
Carnegie Mellon Press Release: September 28, 2006: "While broadcast networks around the globe battle to earn and keep the highest viewer ratings, a new study from researchers at the Tepper School of Business at Carnegie Mellon University and INSEAD, one of the world's leading graduate business schools, suggests that some of these networks might benefit significantly by tossing the script and going to a live format for certain types of shows — such as game or talk shows — to increase their attractiveness to both viewers and advertisers."
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2 comments:
I wonder how much time and effort went into confirming this? I understand that the fact that someone has confirmed it with empircal means gives it more business weight, but this seems like something that TV producers should already know.
I think this is a really interesting studio, especially for those who want to work in a TV Network.
I have the impression that TV formats are becoming less and less original, repeating too often formulas that have already succeed (EG: CSI). For that reason, the idea of a show with no script sounds very appealing. Improvising and having a new show every night is something difficult, but it you get it I am sure the audience will recognize it.
Laura Prieto Garcia
(I´m sorry. I forgot to sign in the previous post)
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