CMU School of Drama


Monday, September 18, 2006

Broadway Rewards

New York Times: "As the latest example of Broadway’s fervent, if sometimes awkward, embrace of modern marketing techniques, the Nederlander Organization has announced the creation of Audience Rewards, an awards program for theatergoers."

1 comment:

Christopher said...

Just signed up and was immediately attacked with 500 different offers to see Broadway shows, tours, concerts, etc.
This could end up being pretty cool, considering I spend X thousand dollars a year seeing shows (and that's only like half of the new season) so earning a reward back would be great.
What will make or break it for me will be whether or not they integrate the TKTS box office into the rewards program.