Monday, September 25, 2006
Arts groups turn to quirky fund-raising
AccessAtlanta: "From all-nighters at the High Museum to martini mixers at the Fernbank Museum and video game-inspired music at the Atlanta Symphony Orchestra, many arts groups are aggressively courting a younger demographic with hopes they will become not only patrons, but donors."
Subscribe to:
Post Comments (Atom)
3 comments:
I supposed it speaks something to the level of research that newspaper reporters do that concepts that have existed for 3-5 years in other parts of the country are considered "new". The Go Game in San Fran has been running the Game for 3 years. And within the last 5 the L.A. Symphony had an evening conducted by a leading computer game sound composer, playing his most memorable pieces.
The target demographic that is willing to spend on the arts are the college degree holding 45+ women. Trying to get the under 35 crowd is a nice idea, but it does take creative marketing to grab our attention. Parties are always good, and there is nothing more than booze required to make us open our wallet.
- Julie
the only problem with trying to attract a younger crowd is they may be interested but may not have the money to invest. its a good long term idea, because if you get people interested when they are able to invest they will.
Post a Comment