CMU School of Drama


Monday, August 14, 2006

How 'Wicked' run has broken Chicago's curse

Chicago Tribune: "In a study released last month and based on an extensive survey of theater-goers, the League of American Theatres and Producers found that 'theater-motivated individuals' in large cities such as Chicago spend an average of about $92 per person on dining, hotels, parking, shopping and the like on the nights they are going to a Broadway-style show. Using those figures, that would mean an additional year of 'Wicked' is worth more than $86 million to the North Loop businesses that surround the theater."

No comments: