CMU School of Drama


Saturday, July 08, 2006

Producers Use the Web to Romance Audience and Bring Them Back

New York Times: "The most obvious change is in ticketing, which the Internet makes simpler for customers and cheaper for producers. During the 2004-5 season the portion of Broadway tickets sold online more than quadrupled to 29 percent from 7 percent; this past season it continued to creep up, to about 33 percent. "

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